By the time a child comes to school, she / he has already established a self – image through experiences with parents, grand parents, aunts and uncles. This image is further affected by her / his experiences with teachers and peers. Every action, facial expression, gesture and verbal interaction on the part of significant adults in the child’s life communicates some message to the child about her / his worth, value and capability. Children’s level of academic attainment is strongly influenced by how they see themselves. Success and failure have no effect on children but, the reactions of parents and teachers to success and failure can have devastating effects on children’s motivation to learn. We very often forget that what counts is EFFORT, not PERFORMANCE.